Romanian hip-hop has fed and thrived on most of its original influences, but also on Romanian cultural specific elements to the point of emerging as a stand-alone music genre, rapidly growing in popularity all over the country. Only this time it is not about the underground. Although censorship is still being exercised, more and more people of all ages and social conditions are beginning to listen to this type of music and Romanian hip-hop groups are collaborating with TV stations in order to promote national culture and history. The power of it ideological discourse becomes clearer when analyzing the impact it has on the subcultural community members.