Advertisers compare Communism with an orange juice, put into bottles by several different companies. Some of them consider it to be yummy, others say it is healty, and others consider it good for the skin. A brand is finding its position on the market, focusing on one single quality of the product. So, Lenin is associated with the idea of political utopia, he represents the idealist communist, Stalin is the symbol of repression and Gorbaciov stands for the death of communism, but in the same time the failure of the reform. The Romanian communism gave us a single brand, well known even abroad: Ceausescu, the Dictator. Still not a stable brand, as the history hasn’t decided yet: he represents the man having the courage to confront the Russians in 1968, the one who wanted to change the country completely (he made bridges, block of flats and factories) but also the megalomaniac dictator who sent the intellectuals to slavery in prisons. As a product, all the advertisers agree that communism has a vintage value. Especially for those youngsters who didn’t experience it, communism is like the hippie movement. Nowadays, advertising fully exploits the fact that, for a certain consumer, the communism can be cool. For example, a kid seeing the commercial on ROM Tricolor chocolate will find hilarious the fact that Ceausescu appears, speaking in a characteristic manner, among people. The sequence with that gorilla cutting off a rocker’s hair – also in a commercial for ROM Tricolor – was considered “cool” by the young generation and had a great impact on the product selling. Advertisers quickly understood the idea, and used communism to arise nostalgia in commercials for Bucegi beer and also for Imperial Votka.