The mix is a strategy frequently used in advertising, political or social marketing, but the data resulted from marketing research being usually confidential, the publicity develops itself in connection with private or institutional interests without a necessary theoretical reflection (medium level studies) or public debates concerning the social and cultural impact of hyper-mediation. Our purpose was to clarify the articulations at the level of the symbolic power of juste (which incorporates the marks of dissidence and anti communism) with the ―efficient‖ symbolic power of media corporations, these being the ―territory‖ on which the icon will impose civic values, connected to the legitimate actors who carry this anticommunist message in post-communism and the centers of integrity that they hold in the public space imbricate in that of the market and the other way around.The iconic image of ―Liviu Mihaiu‖ represents a center of reliability that irradiates invulnerable messages in a space defined as a system of legitimate positions (the invulnerability of integrity). Therefore, anti-communism goes from a legitimating value of the Romanian society after 1989 to a solid value of the consumerist society which reactivates itself efficiently in the pleadings about mentality change and the strengthening of the ―centers of integrity‖ of the memory which could be erased by the actual preponderantly mercantile orientation of the new generations that have never directly known communism. If we associate culture with a policy of representation and, implicitly, with a production mode similar to the production of any goods, we can talk about a course towards singularity served as ―difference // opposition within the temporal whirl – past, present, future,‖ where the present is established as point of freedom contrasting with the privative character of the past, which allows for clear distinctions, the differential mechanism being irreducible and invariant (it is not modified by means of negotiation), no matter how far the play on words, the pun, the joke, etc., may be carried. Thus, the characteristics of universal history are translated at a national (local) level: the supply of themes and messages is ―not only retrospective, but also contingent, singular, ironic, and critical‖. The flow system of information multiplies feed-back, people themselves innitiating and developing platforms managed by the editorial board of the ―Academia Catavencu‖ weekly newspaper, at ―Realitatea‖ television station, or within other media channels. The greatest media coverage is provided for the two campaigns employing as argumentative structure the opposition between the Communist period and the need for balance and adjustment to the values of the democratic society. This opposition results in the need for a trial of Communism allowing for the therapy of society crises generated by confusion and lack of guide marks.