In the new world context, cultural identity has become of a crucial importance due to the melting of people. Everywhere, scholars are all invited to reflect on the new dimension to give this notion. Indeed, with the advent of globalization, the world now appears as a planetary village where the cultural barriers that formerly defined and distinguished nations and peoples and set the borders between them, are progressively lowered to make place to a unified mass culture. As such, the notion of cultural identity seems to have no more meaning. The former protectionist ideologies that were once used by countries to defend their national cultural identities are threatened or split out and are progressively being replaced by global ones. As a result, culture or cultural identity crosses the national borders to become post-national. In the framework of this somewhat “identity crisis”, this paper aims to explore the problematic of cultural identity in a world that more and more tends to be one big village. From a cultural studies analysis, it will demonstrate this shift from national to post-national, from individual to collective.