Women are subjected to many stereotypes in today’s society. Culture ideas, symbols, norms and values play a significant role in the creation of women images and the differentiation of gender roles. The purpose of the present article is to understand the images of femininity in European society. Women are often represented in the media in roles traditionally assigned by society, portrayed as passive and lesser beings, mothers or sexual objects. These sexist stereotypes in the media perpetuate a simplistic, immutable and caricatured image of women and men, legitimising everyday sexism and discriminatory practices and establishing a barrier to gender equality.